Digital Turbine acquired AdColony in 2021, alongside Fyber and Appreciate. As the marketing leader with the most branding experience, I was the natural choice to lead the project, but unlike AdColony 2.5, I had two other experienced marketing leaders from the acquisitions to gut-check and collaborate with.

With a strong partner on the brand strategy side, I was able to manage the design and brand creation process, arrange key stakeholder buy-in, and coordinate with our chosen external brand strategy and design agencies, Purpose Worldwide and Pentagram Design, respectively.

Following the setting of the logo and brand guidelines, I worked with our team of internal designers and product marketers to create and update new sales materials and kicked off a website refresh using an additional vendor.

Documentation and thought process documents can be found below, followed by a gallery of executions using the DT brand. All confidential information has been removed from these files.

• Scope & Budget Presentation Deck

  • Utilizing the original Digital Turbine branding.

• Website RFP

• Internal Launch Deck

• Interactive Brand Guidelines (Ceros Page)