JONATHAN

HARROP

Marketing, Communication & Branding Leader

Marketing & Comms Veteran & Leader

Hello! My name is Jonathan Harrop, and I bring over 15 years of marketing and communications experience and a decade-plus of driving successful marketing strategies and building high-performing teams. I have managed numerous successful marketing campaigns, including brand launches, content creation, and website development and management. I am known as a versatile contributor with experience across all critical business functions, exceptional problem-solving skills, and the ability to make difficult decisions.

My track record of delivering results in B2B and B2C environments across various industries speaks for itself. I am a visionary marketing leader passionate about innovation, creativity, and collaboration. My unique combination of strategic thinking and hands-on execution has increased brand awareness, market share, and customer loyalty in every role I've taken on. I thrive by helping my team grow by fostering a culture of collaboration, communication, and continuous learning. I lead with integrity and empathy by creating an environment where everyone can reach their full potential. 

I bring with me a wealth of experience, a track record of success, and a deep commitment to excellence.

SKILLS & DISCIPLINES

CAREER HISTORY

VP, Marketing & Communications, Wholesale Lending Tech PMO

September 2023 to Present

Led all facets of innovative marketing and communication strategies within the Information Services Group's Program Management Organization, building a single strong central brand unifying a myriad of internal products and tools for Citi's modernization of its wholesale lending compliance operations. Deployed state-of-the-art technologies and best practices to optimize operations.

  • Developed and nurtured strong relationships across global regions to facilitate cross-functional synergy.

  • Steered the creation of data-informed presentations to enhance decision-making processes.

  • Headed end-to-end dynamic events to engage stakeholders and foster collaboration.

  • Up-leveled brand and communication standards amongst the PMO group to better align with federal agency reporting standards and increase the professional look and feel to match the rest of the firm.

  • Managed executive communications and town hall meetings within the group

Consulted with multiple adtech and gaming companies on various product launches, press releases, strategic planning, and budget management.

  • Defined and ran US launch activities for a programmatic DSP with a strong European presence, leading to strong initial PR and awareness wins, leading to early sales team successes.

  • Consulted with AA gaming publisher on its go-to-market plans for mobile games, a first for the company. Educated executives about the performance marketing layers for user-acquisition campaigns, and how it differs from their PC and console history.

  • Developed and delivered 30/60/90 go-to-market marketing and communications plan for CTV programmatic company’s new product leveraging existing app-install knowledge for brand campaigns.

Orchestrated and executed communications, content, PR, brand, events, and marketing operations at Digital Turbine, while ensuring strict adherence to regulatory compliance. Successfully designed and implemented a comprehensive rebranding initiative to unify 3 distinct acquired brands under the single brand of a $1B company. Improved the performance of 14 direct reports, managed external agency, and marketing operations, as well as propelled content strategy with a keen focus on monetizing mobile game developers. 

  • Managed a substantial global marketing budget of $6MM through budgetary management techniques, while overseeing the consolidation and expansion of the marketing tech stack at Digital Turbine. 

  • Unified three marketing organizations into one, leading content, events, and operations during a major brand transition, ensuring stable leads and sales support. 

  • Integrated legacy Digital Turbine, AdColony, and Fyber brands into a cohesive, unified brand, resulting in streamlined operations, enhanced brand visibility, and a more seamless experience for both internal stakeholders and external customers. 

  • Led a global marketing team and PR initiatives and managed 12 direct reports globally.

  • Directed all marketing and communications of AdColony globally.

  • Acted as the public voice of AdColony with multiple trade publications including AdAge, Adweek, and other industry trade outlets. 

  • Created and executed the market messaging and positioning for AdColony parent Otello Corp for the 2021 acquisition of AdColony by Digital Turbine for $400 million.

  • Reformed and rebuilt the AdColony Marketing team from scratch with an eye toward supporting extremely specific company goals and defined roles for all members of the team.

  • Budget planning and KPI management for a $3MM global marketing budget that included advertising, industry partnerships, events, etc. 

  • Directly managed and relationships with industry groups including the MMA, IAB, and 4A. 

  • High-level campaign strategy for selling the AdColony product and platform to clients across the brand advertising and agency space, as well as programmatic buyers. 

  • International event strategy from broad strokes brand mixers to six-figure bespoke client retreats.

  • Reinvigorated social and display advertising to drive lead-gen campaigns and supported my team as they built out more advanced drip campaigns, providing context and strategy.

Vice President of Global Marketing & Communications

February 2019 to February 2021

  • Doubled website lead generation through Google Analytics analysis and CRM form adjustment.

  • Increased Google AdWord CTR over 10x through creative and audience testing and adjustment.

  • Led social media management, CRM, and translation marketing technology RFP, integration, and management processes.

  • Planned, managed, and executed multiple trade shows resulting in consistent business development opportunities and wins.

  • Led brand creative direction in a major rebranding effort, including website design and content.

  • Managed global social media rebrand and consolidation, establishing best practices, reference documentation, and scheduling processes.

  • Spearheaded development, product improvement, and GTM activities of AdColony Ad Showroom demo app.

  • Acted as Marketing Manager from August 2015 to March 2018.

Director of Marketing

August 2015 to February 2019

  • Developed startup brand from scratch, including logo, color scheme, look-and-feel, website design, and all written content.

  • Recruited and staffed entire company before leading operations.

  • Managed all communications strategy, resulting in a profitable and successful acquisition by AdColony, Inc.

  • Spearheaded game development internship program in partnership with SMU Guildhall to create a “test bed” for Yvolver’s platform and services

Director of Marketing

January 2014 to August 2015

  • Directed all media, marketing, and public relations operations, including major construction updates to Dallas and other local city councils, as well as the driver education initiatives (including a blog, traffic signs, billboards, and coordination with TxDOT and NTTA).

  • Oversaw the development of communication strategies including social media and crisis management.

  • Served as the spokesperson to the media, developing and executing communications programs that led to favorable contract updates; orchestrated First Segment opening press coverage, public awareness, and ribbon-cutting ceremony.

Public Relations Manager

August 2013 to January 2014

  • Researched and drove a ground-up revamp of the GameStop App to replace legacy in-store technology, including full design RFP, and development planning.

  • Initiated and curated successful business partnerships with mobile publishers new to GameStop.

  • Managed alpha and beta feedback of GameStop’s new digital product initiatives resulting in significant shifts in product development strategies at the executive level.

New Technology Product Marketing Manager

December 2012 to August 2013

  • Increased GameStop PC Downloads promotion email CTR by 120% and purchase rate by 22% through email testing and redesign.

  • Grew GameStop Digital’s online social presence by 341% through organic growth and the creation of exclusive flash sales, an initiative involving sales, product & tech, and QA to verify the system would function as intended.

  • Negotiated deals with major publishers including SquareEnix, Microsoft, 2K Games, Activision, and others.

Community Marketing Manager

September 2011 to December 2012

  • Helped secure multiple high profile accounts through rigorous negotiation and client research for eld sales teams.

  • Personally identified multiple six-figure fraudulent accounts, saving the company millions long term.

AOS Named Accounts Representative

July 2008 to September 2011

Vice President of Global Marketing & Communications

February 2021 to February 2023

Freelance Marketing Consultant

April 2023 to August 2023

CONTACT ME

You’ve made it this far, so I guess I’ve caught your attention.

Why not reach out? I cover the bases across communications, marketing, branding, and leadership of all of those groups together. I’ve succeeded across startups, and Fortune 250 companies, and everything in between. I’ve been a critical part in two successful (and successive!) acquisitions, presented to shareholders and run panels at industry events. Airtable and Monday are close to my heart for organization, and I love nothing more than when my team succeeds.

I’ve developed drip campaigns from scratch, negotiated contracts with vendors, run a $6MM budget with aplomb, and developed an [probably unhealthy] connection to my Slack and email accounts.

I’d love to talk about how I can bring my magic to your company.