CONTENT, COMMUNICATIONS & PUBLIC RELATIONS
Content is the heart of marketing and comes in various forms. Crafting and sharing valuable content that educates and entertains — instead of merely selling — is key to lasting success. It takes deft communication and public relations skills to ensure your content is seen and consumed through PR, bylines, speaking opportunities, and employee advocacy strategies.
This approach forges a strong bond between brand and customer, fostering trust and positioning the brand as an industry thought leader
COMMS & PR
Public Relations is the vanguard of content marketing, shaping a company's public perception. Turning a brand into "water-cooler conversation" takes effort, and that's where exceptional PR comes in.
As Yvolver and AdColony's marketing and communications leader, I managed our global PR agencies (including NA and APAC), enabling targeted regional pitches and bylines. I collaborated with my content team to strategize research pitches, byline ideas, and author connections. At Digital Turbine, I partnered with Fyber's PR manager to boost the rebrand launch and develop attention metrics-focused content strategy.
Additionally, I worked closely with executives to create timely comments and quotes on trending topics, ensuring swift responses to reporter inquiries.
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Digital Turbine’s Mobile App Habit Report highlights what gamers want to see before installing an app
PocketGamer.Biz, 2022
One of many pickups of DT’s 2022 big report from my content team and I. Collaborative pitch strategy between myself & Blast PR.
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Getting featured in Apple’s App Store is every mobile game maker’s dream
VentureBeat / GamesBeat 2020
Researched, developed, and written by me to reinforce AdColony’s expertise with mobile developers. This was part of a wider lean into my “by game developers, for game developers” strategy for SDK adoption.
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Summer 2020: Which Screen Will Win the Tokyo Summer Olympics?
Adweek, 2021
Byline developed to support AdColony’s Olympics mobile usage research & value proposition. Due to the delay in the 2020 Summer Olympics, this byline went through a couple of revisions and public faces.
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AdColony: 89% of mobile app and game publishers use video ads
VentureBeat 2020
Pickup of AdColony’s research, written by Dean Takahashi. Collaborative pitch strategy between myself & Blast PR. This was based on a large, regular study that reporters looked out for and asked about around that time of year.
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Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising
ExchangeWire, 2022
Pickup of research conducted in the UK with AdColony/DT and Attention Provider Lumen Research. A pitch strategy collaboration between myself and Lumen’s PR team.
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The Facebook Outage Should Be A Wake-Up Call For Advertisers
AdExchanger, 2021
This article was so effective it caused a stir at Facebook. Strategy and ideation from my end was added to by our ghostwriter and the author.
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AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team
MarTech Series, 2019
This press release was an important moment in AdColony’s adjustment from mostly UA performance network to a brand-drive programmatic one.
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AdColony launches $5 million fund for publisher in-app monetization
VentureBeat, 2019
This article covers the mobile developer-focused AdColony AMP Program - Advanced Monetization Program, which I conceived, strategized, and produced with cooperation from commercial and finance teams and pitched with our PR agency.
CONTENT MARKETING
I create content marketing strategies at a high level before defining individual outputs, and evangelize a philosophy of basing content on concrete details and research, making it reliable and trustworthy, defining our position in the market. Working with a variety of groups, from a 5-person content team to solo writer with design support, this approach allowed AdColony and Digital Turbine to differentiate ourselves from competitors and create a lasting impact on our customers.
