Content thrives on inspiration, and as a marketing leader, I find joy in nurturing ideas while aligning them with objectives.
Focusing on strategy, my content approach emphasizes blog posts and other materials that showcase industry-leading expertise with minimal sales tone. This strategy aims to engage audiences throughout the year, positioning my company as a knowledgeable go-to when they're ready for the lead-opportunity-client journey. Sales content disguised as insights falls short—authenticity is vital for success.
Any blog posts on the Digital Turbine blog dated prior to February 2023 were part of my content strategy and editing.
BLOG POSTS & INFOGRAPHICS
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Effectively Scaling Apps – The Myth of the Whale Busted
May 17, 2022
Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy.
This post reexamines some of the myths surrounding mobile monetization for developers.
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World Cup 2022 Infographics & Blogs
Fall, 2022
As part of this large research project, I idealed the concept, led the upper-level question strategy, helped my content and field marketing teams work through a new infographic process with a new design team, developed a new infographic template with design, and copy-edited the various blog posts.
Due to DT’s move away from WordPress, I’m unabe to link to a collection page. All World Cup results from 2022 are this project.
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How to Maximize and Optimize Engagement in Your App
Even though mobile engagement is one of the most important outcomes to achieve as a developer, it’s never been easy to understand – probably because everyone has their own idea of how to define it. If you look at the mobile analytics algorithms that monitor app engagement statistics, for example, you can see all the options: total number of users, number of active app users, their session intervals, session length, time spent in app, screen flow, retention and conversion.
Due to this being hosted on the AdColony website, this blog post is available as a PDF only.
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How Mobile Ushers in The Metaverse for Marketers
February 22, 2022
If there's any one word on marketers' tongues these days, it's “metaverse." While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic's Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook's announcement last year that they would instead become Meta, and focus on building the metaverse.
Due to this being hosted on the AdColony website, this blog post is available as a PDF only.
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Esports Infographics
Q1 2021
AdColony wanted to discover how users are watching esports, what they are doing while watching, and how they feel about brand advertising and sponsoring teams and during broadcasts.
Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later.
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Mobile Gamers & Car Buying
Summer 2021
Mobile devices have become a necessary tool utilized in most consumers' daily lives. Over the past year, consumers have looked to their mobile devices more and more, even for guidance when it comes to big decisions like renting a house or buying a car.
In 2021, we wanted to explore how American mobile gamers, specifically, interact with their mobiles during the car buying process. We discovered these mobile gamers are looking to their mobile devices for guidance during the car buying process.
