WEBINARS
As an expert in creating engaging and effective content and strategies, I pride myself on tackling webinars as well as written content. My approach to webinar strategy is centered around providing value to the audience, similar to my stance on informative content.
To ensure that my webinars run smoothly and effectively, I place a strong emphasis on finding the right partners, prep work, and focus on creating a valuable conversation, not a sales presentaiton. This makes my team and I able to deliver content that is both informative and engaging, providing my audience with a unique and valuable experience.
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iOS 14 : What You Need To Know NOW
iOS 14 was Apple’s most significant change in its operating system since the inclusion of push notifications, and the stakes couldn’t be higher for developers. From AppTrackingTransparency to SKAdNetwork and beyond, developers deserved answers! I produced, promoted, and ran this webinar for AdColony as internal experts answering some of the most common questions from developers and UA marketers.
With discussion and Q&A moderated by Forbes Senior Contributor, author and the host of podcast TechFirst, John Koetsier, attendees came away with real, tangible next steps for getting their apps and growth campaigns ready for Apple’s big update.
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Digiday Gaming Forum: Beyond the Console
During COVID lockdown, I presented global stats and strategies for brand advertisers to invest in mobile gaming and esports, as well as gaming at large as a channel for growth. This topic was pitched, strategized, and written by me, with design assistance from our design team.
With compliments from Digiday’s editorial staff and other presenters from BMW and Digiday, this talk drove over 100 MQLs and more than half a million dollars in revenue for the quarter.
Due to the large file size, this Apple Keynote presentation will open in Google Drive. Video is unavailable.
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Leveling Up Hypercasual
In this three-part series from 2020, I collaborated with mobile mega-publisher Boombit, and webinar host for Tony Robbins, Ana Yoerg. We took a look at the hypercasual market through a slightly different lens. Rather than focusing on what it is (though we certainly covered that), we took a dive deep with experts to try and lift up the genre. With user acquisition and monetization lessons taken from other successful mobile game genres, hypercasual developers can level up their games, their users, and their revenue.
Looking back 3 years later, it’s clear we were ahead of the curve and many hypercasual studios were listening!
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Productizing Privacy Compliance
On top of GDPR, CCPA, and other regulatory requirements, in 2020 Apple was the first platform to place new consumer-level controls on privacy and identity that developers have to comply with, upending the in-app monetization and advertising space. I thought this was the perfect moment to examine privacy for mobile developers and share best practices.
In addition to writing, producing, doing design management, and promoting this webinar, I also stepped in to host and lead the discussion with noted privacy attorney and thought leader (and outstanding singer-songwriter) Alan Chapell. This trend has continued with new platforms, making this excellent evergreen advice and content.
