AdColony was the inaugural and first repeat winner of Adweek’s Readers’ Choice Awards. While the award itself was based on votes from Adweek's readership, which includes industry experts and professionals, it wasn’t without a dedicated and concerted effort by my team and I to drum up votes from our clients.

With 1 vote per day per reader allowed, we used social, dedicated emails, and company-wide email signatures for the first round and finalist voting to secure the win. We fell just short in 2020, but took some lessons on spend and efficiency, and succeeded again in 2021.

Nothing grabs attention like a video. Following asks from commercial teams, I wrote a script and shopped around for an external video production agency specialized in explainer videos. Acting as project manager, I juggled the competing interests of direct commercial team feedback and my top-level strategy goals. In the end, we produced an excellent video that enabled sales teams to start conversations with leads.

I also ran a shorter version of this video through several channels, including paid ads on Google and Vimeo, where it led to AdColony lead-gen forms.

During April – June 2022, BWS wanted to build awareness of BWS delivery and pick-up services. The creative territory focused on characters living in a time before convenience, with the objective of delivering convenience through the BWS offering.

Following the successful campaign, I worked with the account manager, brand owner, agency contact, and script and video contractors to fully produce a case study and videos for submission into regional ad awards galas, where it performed well, with one gold and two bronze awards for the agency and brand.

AdColony’s historic success in awards, led by my team’s project and process management, was something we as a unified Digital Turbine team leaned into quickly upon acquisition, with my awards-expert and myself rewriting and reworking Digital Turbine’s original entry from 2020 into a winning one for 2021.

We emphasized results over potential, and cited specific campaign wins and client testimonials. Award judges care about results, not sales pitches.

As part of our ongoing relationship with Adweek, I developed a full script and storyboard together with Adweek’s editorial video team to educate brand and agency buyers why “the second screen” (mobile phones) is often a better value ROI than TV (“first screen”) during major sporting events like the Olympics and the Super Bowl, and dispelling myths about mobile users and mobile gamers.

The video generated hundreds of leads for our sales team to follow up on, and reinforced the message of our relevance as a channel for Adweek’s agency readership to consider for their next campaign.

As part of unifying the AdColony, Fyber, and DT brands under the newly launched DT brand, I worked with the internal creative team and product marketing teams to create a simple, visually evocative loop to play in the background. As a result, at least one major client crossed from just UA to brand awareness campaigns as well.

The “modular” nature of the loop is something I focused on during my storyboarding process to enable us to pull out specific parts and segments for other trade shows and the core content and concept is still in use today.