Over the years, I've gained extensive experience in brand management, enabling me to grasp the elements of brand language, messaging, and long-term strategy. I excel at building and maintaining a brand's reputation, boosting recognition and loyalty, differentiating it from competitors, and driving business growth and profitability.

At Yvolver, I built a startup brand from the ground up, including logos, sub-logos, website design, content guidelines, launch videos, and booths. At AdColony, I coordinated a significant brand revision during the Opera Mediaworks takeover, adjusting the brand for resource constraints while elevating its reputation to a $400MM acquisition by Digital Turbine in 2021. Tasked with rebranding Digital Turbine for both adtech and carrier/OEM markets, I led the project from inception to launch, recognizing that branding requires ongoing commitment beyond the initial launch.