As employee number 4 (the first non-founder) at Yvolver, I convinced the others to an “e” to the original name of Yvolr, and worked closely with an independent designer for the initial logo pass. Following that delivery, I built the rest of the Yvolver branding up from scratch, including the website, emails, introductory video, presentations, business cards, swag, and booth designs, and pushed the Yvolver brand with developers and other tech providers in the mobile space.

After a year of growth, I was able to hire a dedicated designer who assisted with both product design and marketing design, giving a more unified look and feel.

Knowing when to trust more talented and skilled people, but also get buy-in from stakeholders and take feedback from clients and adjust and improve over time is a core strength of mine when it comes to brand management.